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Fostering successful relationships with customers: The case of AWT company distributing consumer goods / Negovanje uspešnih odnosa sa kupcima - slučaj AWT kompanije distributera robe široke potrošnje
(Univerzitet u Novom Sadu - Poljoprivredni fakultet - Departman za ekonomiku poljoprivrede i sociologiju sela, Novi Sad, 2015)
Economic development is forcing companies to build, maintain and nurture partnerships with customers. The buyer is the essential link for the success, sustainability and prosperity of producers and distributors. In modern ...