Fostering successful relationships with customers: The case of AWT company distributing consumer goods
Negovanje uspešnih odnosa sa kupcima - slučaj AWT kompanije distributera robe široke potrošnje
Abstract
Economic development is forcing companies to build, maintain and nurture partnerships with customers. The buyer is the essential link for the success, sustainability and prosperity of producers and distributors. In modern market conditions only cooperation ensures companies' survival. Therefore, companies nurture relationships with their customers. In this way they ensure customers' loyalty. The subjects of this research are the relationship between sales and customers, the factor on which they depend and the benefits of a good relationship. The aim of this study was to review the primary benefits that build good relationships with customers, which ensures success, sustainability and survival of companies in market conditions.
Ekonomski razvoj primorava kompanije da izgrade, održavaju i neguju partnerske odnose sa kupcima. Kupac predstavlja najbitniju kariku za uspešnost, održivost i prosperitet proizvođača i distributera. U savremenim tržišnim uslovima samo timski rad daje rezultate i obezbeđuje opstanak. Zbog toga se kompanije povezuju sa svojim kupcima. Na ovaj način se obezbeđuje lojalnost kupaca. Predmet ovog istraživanja su odnosi prodavaca sa kupcima, faktori od kojih zavisi uspešnost odnosa sa kupcima kao i benefiti od dobrih odnosa. Cilj ovog istraživanja je da se sagledaju osnovni benefiti koje donose dobri odnosi kompanija sa kupcima, a koji obezbeđuju uspešnost, održivost i opstanak firmi u savremenim tržišnim uslovima.
Keywords:
buyer / sales / customer relations / loyalty / kupac / prodaja / odnosi sa kupcima / lojalnostSource:
Agroekonomika, 2015, 44, 67, 133-141Publisher:
- Univerzitet u Novom Sadu - Poljoprivredni fakultet - Departman za ekonomiku poljoprivrede i sociologiju sela, Novi Sad
Funding / projects:
- Develooment and utilization of novel and traditional technologies in production of competitive food products with added valued for national and global market - CREATING WEALTH FROM THE WEALTH OF SERBIA (RS-MESTD-Integrated and Interdisciplinary Research (IIR or III)-46001)
- Selected biological hazards for safety/quality of food of animal origin and control measures from farm to consumer (RS-MESTD-Technological Development (TD or TR)-31034)
Collections
Institution/Community
Poljoprivredni fakultetTY - JOUR AU - Zarić, Vlade AU - Kuveljić, Bojana AU - Rakonjac, Svetlana PY - 2015 UR - http://aspace.agrif.bg.ac.rs/handle/123456789/3979 AB - Economic development is forcing companies to build, maintain and nurture partnerships with customers. The buyer is the essential link for the success, sustainability and prosperity of producers and distributors. In modern market conditions only cooperation ensures companies' survival. Therefore, companies nurture relationships with their customers. In this way they ensure customers' loyalty. The subjects of this research are the relationship between sales and customers, the factor on which they depend and the benefits of a good relationship. The aim of this study was to review the primary benefits that build good relationships with customers, which ensures success, sustainability and survival of companies in market conditions. AB - Ekonomski razvoj primorava kompanije da izgrade, održavaju i neguju partnerske odnose sa kupcima. Kupac predstavlja najbitniju kariku za uspešnost, održivost i prosperitet proizvođača i distributera. U savremenim tržišnim uslovima samo timski rad daje rezultate i obezbeđuje opstanak. Zbog toga se kompanije povezuju sa svojim kupcima. Na ovaj način se obezbeđuje lojalnost kupaca. Predmet ovog istraživanja su odnosi prodavaca sa kupcima, faktori od kojih zavisi uspešnost odnosa sa kupcima kao i benefiti od dobrih odnosa. Cilj ovog istraživanja je da se sagledaju osnovni benefiti koje donose dobri odnosi kompanija sa kupcima, a koji obezbeđuju uspešnost, održivost i opstanak firmi u savremenim tržišnim uslovima. PB - Univerzitet u Novom Sadu - Poljoprivredni fakultet - Departman za ekonomiku poljoprivrede i sociologiju sela, Novi Sad T2 - Agroekonomika T1 - Fostering successful relationships with customers: The case of AWT company distributing consumer goods T1 - Negovanje uspešnih odnosa sa kupcima - slučaj AWT kompanije distributera robe široke potrošnje EP - 141 IS - 67 SP - 133 VL - 44 UR - https://hdl.handle.net/21.15107/rcub_agrospace_3979 ER -
@article{ author = "Zarić, Vlade and Kuveljić, Bojana and Rakonjac, Svetlana", year = "2015", abstract = "Economic development is forcing companies to build, maintain and nurture partnerships with customers. The buyer is the essential link for the success, sustainability and prosperity of producers and distributors. In modern market conditions only cooperation ensures companies' survival. Therefore, companies nurture relationships with their customers. In this way they ensure customers' loyalty. The subjects of this research are the relationship between sales and customers, the factor on which they depend and the benefits of a good relationship. The aim of this study was to review the primary benefits that build good relationships with customers, which ensures success, sustainability and survival of companies in market conditions., Ekonomski razvoj primorava kompanije da izgrade, održavaju i neguju partnerske odnose sa kupcima. Kupac predstavlja najbitniju kariku za uspešnost, održivost i prosperitet proizvođača i distributera. U savremenim tržišnim uslovima samo timski rad daje rezultate i obezbeđuje opstanak. Zbog toga se kompanije povezuju sa svojim kupcima. Na ovaj način se obezbeđuje lojalnost kupaca. Predmet ovog istraživanja su odnosi prodavaca sa kupcima, faktori od kojih zavisi uspešnost odnosa sa kupcima kao i benefiti od dobrih odnosa. Cilj ovog istraživanja je da se sagledaju osnovni benefiti koje donose dobri odnosi kompanija sa kupcima, a koji obezbeđuju uspešnost, održivost i opstanak firmi u savremenim tržišnim uslovima.", publisher = "Univerzitet u Novom Sadu - Poljoprivredni fakultet - Departman za ekonomiku poljoprivrede i sociologiju sela, Novi Sad", journal = "Agroekonomika", title = "Fostering successful relationships with customers: The case of AWT company distributing consumer goods, Negovanje uspešnih odnosa sa kupcima - slučaj AWT kompanije distributera robe široke potrošnje", pages = "141-133", number = "67", volume = "44", url = "https://hdl.handle.net/21.15107/rcub_agrospace_3979" }
Zarić, V., Kuveljić, B.,& Rakonjac, S.. (2015). Fostering successful relationships with customers: The case of AWT company distributing consumer goods. in Agroekonomika Univerzitet u Novom Sadu - Poljoprivredni fakultet - Departman za ekonomiku poljoprivrede i sociologiju sela, Novi Sad., 44(67), 133-141. https://hdl.handle.net/21.15107/rcub_agrospace_3979
Zarić V, Kuveljić B, Rakonjac S. Fostering successful relationships with customers: The case of AWT company distributing consumer goods. in Agroekonomika. 2015;44(67):133-141. https://hdl.handle.net/21.15107/rcub_agrospace_3979 .
Zarić, Vlade, Kuveljić, Bojana, Rakonjac, Svetlana, "Fostering successful relationships with customers: The case of AWT company distributing consumer goods" in Agroekonomika, 44, no. 67 (2015):133-141, https://hdl.handle.net/21.15107/rcub_agrospace_3979 .