PROMOTION ON THE INTERNET AS A FUNCTION OF AGRIBUSINESS DEVELOPMENT IN CENTRAL SERBIA
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The advancement of information technologies during the
past several decades has excelled, especially those that
are applicable to all aspects of human activity. The aim of
this paper is to determine the views of agricultural product
producers in Central Serbia on e-business, with a focus on
determining the perception of the promotional potential
of the Internet itself. As social media networks, play an
increasing role in e-business globally, the intention is to
emphasize the importance of their use in order to promote
various agricultural and food products. The survey
included a final sample of 92 respondents. The basic
hypothesis in this paper is that the Internet as an e-business
technology has great potential for improving the position
of farmers and producers, but also that it is not used in
its full potential. The results confirm the aforementioned
hypothesis, while the conclusions are directed towards
the necessity of education in order of getting to know
the ben...efits of e-business, as well as the advantages of
promotion via social networks.
Кључне речи:
Internet / Promotion / Agricultural producers / E-business / Central SerbiaИзвор:
Economics of Agriculture, 2023, 70, 2, 479-491Издавач:
- Balkan Scientific Association of Agricultural Economists (BSAAE)
- The Institute of Agricultural Economics
- Academy of Economic Studies, Bucharest (Romania)
Институција/група
Poljoprivredni fakultetTY - JOUR AU - Dašić, Dejan AU - Ratković, Milijanka AU - Marčetić, Anđela AU - Tošić, Miloš PY - 2023 UR - http://aspace.agrif.bg.ac.rs/handle/123456789/6386 AB - The advancement of information technologies during the past several decades has excelled, especially those that are applicable to all aspects of human activity. The aim of this paper is to determine the views of agricultural product producers in Central Serbia on e-business, with a focus on determining the perception of the promotional potential of the Internet itself. As social media networks, play an increasing role in e-business globally, the intention is to emphasize the importance of their use in order to promote various agricultural and food products. The survey included a final sample of 92 respondents. The basic hypothesis in this paper is that the Internet as an e-business technology has great potential for improving the position of farmers and producers, but also that it is not used in its full potential. The results confirm the aforementioned hypothesis, while the conclusions are directed towards the necessity of education in order of getting to know the benefits of e-business, as well as the advantages of promotion via social networks. PB - Balkan Scientific Association of Agricultural Economists (BSAAE) PB - The Institute of Agricultural Economics PB - Academy of Economic Studies, Bucharest (Romania) T2 - Economics of Agriculture T1 - PROMOTION ON THE INTERNET AS A FUNCTION OF AGRIBUSINESS DEVELOPMENT IN CENTRAL SERBIA EP - 491 IS - 2 SP - 479 VL - 70 DO - 10.59267/ekoPolj2302479D ER -
@article{ author = "Dašić, Dejan and Ratković, Milijanka and Marčetić, Anđela and Tošić, Miloš", year = "2023", abstract = "The advancement of information technologies during the past several decades has excelled, especially those that are applicable to all aspects of human activity. The aim of this paper is to determine the views of agricultural product producers in Central Serbia on e-business, with a focus on determining the perception of the promotional potential of the Internet itself. As social media networks, play an increasing role in e-business globally, the intention is to emphasize the importance of their use in order to promote various agricultural and food products. The survey included a final sample of 92 respondents. The basic hypothesis in this paper is that the Internet as an e-business technology has great potential for improving the position of farmers and producers, but also that it is not used in its full potential. The results confirm the aforementioned hypothesis, while the conclusions are directed towards the necessity of education in order of getting to know the benefits of e-business, as well as the advantages of promotion via social networks.", publisher = "Balkan Scientific Association of Agricultural Economists (BSAAE), The Institute of Agricultural Economics, Academy of Economic Studies, Bucharest (Romania)", journal = "Economics of Agriculture", title = "PROMOTION ON THE INTERNET AS A FUNCTION OF AGRIBUSINESS DEVELOPMENT IN CENTRAL SERBIA", pages = "491-479", number = "2", volume = "70", doi = "10.59267/ekoPolj2302479D" }
Dašić, D., Ratković, M., Marčetić, A.,& Tošić, M.. (2023). PROMOTION ON THE INTERNET AS A FUNCTION OF AGRIBUSINESS DEVELOPMENT IN CENTRAL SERBIA. in Economics of Agriculture Balkan Scientific Association of Agricultural Economists (BSAAE)., 70(2), 479-491. https://doi.org/10.59267/ekoPolj2302479D
Dašić D, Ratković M, Marčetić A, Tošić M. PROMOTION ON THE INTERNET AS A FUNCTION OF AGRIBUSINESS DEVELOPMENT IN CENTRAL SERBIA. in Economics of Agriculture. 2023;70(2):479-491. doi:10.59267/ekoPolj2302479D .
Dašić, Dejan, Ratković, Milijanka, Marčetić, Anđela, Tošić, Miloš, "PROMOTION ON THE INTERNET AS A FUNCTION OF AGRIBUSINESS DEVELOPMENT IN CENTRAL SERBIA" in Economics of Agriculture, 70, no. 2 (2023):479-491, https://doi.org/10.59267/ekoPolj2302479D . .