Uloga medija u informisanju stanovništva donjeg srema o problemu otpada

Abstract

Usled sveopšteg prisustva medija u svakodnevnom životu, racionalno je očekivati da oni uzimaju određeno učešće u ukupnom informisanju stanovništva o aktuelnim temama. Problem otpada, koji je prisutan u svim ruralnim i prigradskim naseljima Donjeg Srema, stanovništvo može različito tumačiti, pod uticajem stavova formiranih na osnovu informacija o navedenom problemu. Kako bi se ispitao kvalitet informacija koje bivaju pružene i konstruisala moguća rešenja za problem otpada u Donjem Sremu, neophodno je ispitati uticaj različitih tipova medija na informisanost stanovništva. Sprovođenjem ankete i „desk-research“ metodom, uz analizu navedene literature, ustanovljen je značajan uticaj medija na informisanost stanovništva. Kako je ovaj rezultat i očekivan, treba uzeti u obzir mogućnost zloupotrebe medija u cilju prikrivanja problema otpada, te raditi na sprečavanju ovakvih postupaka.

Due to the significant presence of media in peoples’ day-to-day lives, it is quite rational to expect that they have a large impact on informing society about current events. Population of South Srem may have different opinions about the waste issue, which is present in every rural and/or suburban area, depending on the information they have received on the topic. In order to perceive the quality of the information given, and come up with some potential solutions, it is necessary to analyze the impact of various media on the level of information that this population has. A significant influence of media has been noticed by conducting a survey and using a desk-research method, whilst consulting the data stated in list of references. As this result has been expected, it is advisable to pay attention on the possibility of misuse of media in order to cover-up the real state of the waste problem in this area, as well as to work on preventing this misuse from happening.