Global organic food market

Abstract

Organic agricultural production enables the production of controlled, certified, safe, and high-quality food, and at the same time it provides high economic and ecological profit and preserves a healthy environment. Consumer interests in products of organic origin have been steadily growing for twenty years. The aim of this paper is to give an overview of the situation in the global organic food market, as well as to point out the most important motives for consumers to decide on the consumption of organically produced foods. All countries around the world record a trend of continual organic food and beverage market growth. In some countries this growth is expressed with doubledigit numbers. The United States is the largest organic food market, with a total of 35.8 trillion euros. Fruits, vegetables, bread, cereals, drinks, milk and meat have the biggest share in the organic food market in all countries of the world. Fresh fruits take the first position in international trade. Although the production and sale of organic food is concentrated in highly developed countries, less developed countries are becoming important producers and exporters of organic products.

Organska poljoprivredna proizvodnja omogućava proizvodnju kontrolisane, sertifikovane, zdravstveno bezbedne, a pritom jako kvalitetne hrane, uz ostvarenje visokog ekonomskog i ekološkog profita i očuvanja zdrave životne sredine. Interes potrošača za proizvode organskog porekla permanentno raste već dvadeset godina. Cilj ovog rada je da dâ pregled stanja na globalnom tržištu organske hrane, kao i da ukaže na najvažnije motive zbog kojih se potrošači odlučuju za konzumaciju organski proizvedenih namirnica. Sve zemlje širom sveta beleže trend kontinuiranog rasta tržišta organske hrane i pića, dok je u nekim zemljama ovo povećanje dvocifreno. Sjedinjene Američke Države predstavljaju najveće tržište organske hrane, sa ukupno 35,8 milijardi evra. Vodeću ulogu na tržištu organske hrane u svim zemljama sveta imaju voće i povrće, hleb, žitarice, piće, mleko i meso. U međunarodnoj trgovini, sveže voće zauzima prvu poziciju. Iako je proizvodnja i prodaja organske hrane koncentrisana u visoko razvijenim zemljama, i manje razvijene zemlje postaju značajni proizvođači i izvoznici organskih proizvoda, u prilog čemu ide činjenica da je izvozni potencijal na tržištu organske hrane neograničen.