Specifics of Organic Food Markets’ Demand

Abstract

Organic food market in Serbia is characterized by underdeveloped supply and limited demand. Demand of organically produced food has certain specifics. Paper analyzes research results of domestic and foreign authors aiming to identify key characteristics and to carry out a systematization of the factors that determine demand and consumption of organic products in Serbian and foreign markets. The aim of the research is to develop demographic profile of organic consumers, and to provide a picture of “typical” organic consumer.