Приказ основних података о документу

dc.creatorJanuszewska, R.
dc.creatorMettepenningen, E.
dc.creatorMajchrzak, D.
dc.creatorWilliams, H.G.
dc.creatorMazur, J.
dc.creatorReichl, P.
dc.creatorRegourd, A.
dc.creatorJukna, V.
dc.creatorTagarino, D.
dc.creatorKonopacka, D.
dc.creatorKaczmarek, U.
dc.creatorJaworska, D.
dc.creatorWojtal, S.
dc.creatorSabau, M.
dc.creatorCofari, A.
dc.creatorTomić, Nikola
dc.creatorKinnear, M.
dc.creatorDe Kock, H.L.
dc.creatorChaya, C.
dc.creatorFernández-Ruiz, V.
dc.creatorBrugger, C.
dc.creatorPeyer, L.
dc.creatorAldredge, T.L.
dc.creatorValenzuela-Estrada, M.
dc.date.accessioned2020-12-17T20:41:14Z
dc.date.available2020-12-17T20:41:14Z
dc.date.issued2013
dc.identifier.issn1542-8052
dc.identifier.urihttp://aspace.agrif.bg.ac.rs/handle/123456789/3152
dc.description.abstractWhile segmenting consumers, it is beneficial to understand how emotions and sensory perceptions relate to consumers' food behavior. In this research, a new measure called the "local embeddedness" (EMB) scale was used to measure the emotional bond with the region among 1,714 respondents from 15 countries. There were two aims of the study: firstly, to examine the effectiveness of the EMB scale in segmenting respondents, and secondly, to profile the EMB segments in terms of socio-demographic variables. Results show that EMB segments consisted of three groups of respondents: 1) strong local supporters, 2) confused disbelievers, and 3) limited knowledge about product origin/trust industry segment.en
dc.rightsrestrictedAccess
dc.sourceJournal of Culinary Science and Technology
dc.subjectEmbeddednessen
dc.subjectemotionsen
dc.subjectfooden
dc.subjectlocalen
dc.subjectregionalen
dc.titleRegional Embeddedness Segments Across Fifteen Countriesen
dc.typearticle
dc.rights.licenseARR
dc.citation.epage335
dc.citation.issue4
dc.citation.other11(4): 322-335
dc.citation.spage322
dc.citation.volume11
dc.identifier.doi10.1080/15428052.2013.798603
dc.identifier.scopus2-s2.0-84883492437
dc.type.versionpublishedVersion


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Приказ основних података о документу