While segmenting consumers, it is beneficial to understand how emotions and sensory perceptions relate to consumers' food behavior. In this research, a new measure called the "local embeddedness" (EMB) scale was used to measure the emotional bond with the region among 1,714 respondents from 15 countries. There were two aims of the study: firstly, to examine the effectiveness of the EMB scale in segmenting respondents, and secondly, to profile the EMB segments in terms of socio-demographic variables. Results show that EMB segments consisted of three groups of respondents: 1) strong local supporters, 2) confused disbelievers, and 3) limited knowledge about product origin/trust industry segment.
Keywords:
Embeddedness / emotions / food / local / regional
Source:
Journal of Culinary Science and Technology, 2013, 11, 4, 322-335
TY - JOUR
AU - Januszewska, R.
AU - Mettepenningen, E.
AU - Majchrzak, D.
AU - Williams, H.G.
AU - Mazur, J.
AU - Reichl, P.
AU - Regourd, A.
AU - Jukna, V.
AU - Tagarino, D.
AU - Konopacka, D.
AU - Kaczmarek, U.
AU - Jaworska, D.
AU - Wojtal, S.
AU - Sabau, M.
AU - Cofari, A.
AU - Tomić, Nikola
AU - Kinnear, M.
AU - De Kock, H.L.
AU - Chaya, C.
AU - Fernández-Ruiz, V.
AU - Brugger, C.
AU - Peyer, L.
AU - Aldredge, T.L.
AU - Valenzuela-Estrada, M.
PY - 2013
UR - http://aspace.agrif.bg.ac.rs/handle/123456789/3152
AB - While segmenting consumers, it is beneficial to understand how emotions and sensory perceptions relate to consumers' food behavior. In this research, a new measure called the "local embeddedness" (EMB) scale was used to measure the emotional bond with the region among 1,714 respondents from 15 countries. There were two aims of the study: firstly, to examine the effectiveness of the EMB scale in segmenting respondents, and secondly, to profile the EMB segments in terms of socio-demographic variables. Results show that EMB segments consisted of three groups of respondents: 1) strong local supporters, 2) confused disbelievers, and 3) limited knowledge about product origin/trust industry segment.
T2 - Journal of Culinary Science and Technology
T1 - Regional Embeddedness Segments Across Fifteen Countries
EP - 335
IS - 4
SP - 322
VL - 11
DO - 10.1080/15428052.2013.798603
ER -
@article{
author = "Januszewska, R. and Mettepenningen, E. and Majchrzak, D. and Williams, H.G. and Mazur, J. and Reichl, P. and Regourd, A. and Jukna, V. and Tagarino, D. and Konopacka, D. and Kaczmarek, U. and Jaworska, D. and Wojtal, S. and Sabau, M. and Cofari, A. and Tomić, Nikola and Kinnear, M. and De Kock, H.L. and Chaya, C. and Fernández-Ruiz, V. and Brugger, C. and Peyer, L. and Aldredge, T.L. and Valenzuela-Estrada, M.",
year = "2013",
abstract = "While segmenting consumers, it is beneficial to understand how emotions and sensory perceptions relate to consumers' food behavior. In this research, a new measure called the "local embeddedness" (EMB) scale was used to measure the emotional bond with the region among 1,714 respondents from 15 countries. There were two aims of the study: firstly, to examine the effectiveness of the EMB scale in segmenting respondents, and secondly, to profile the EMB segments in terms of socio-demographic variables. Results show that EMB segments consisted of three groups of respondents: 1) strong local supporters, 2) confused disbelievers, and 3) limited knowledge about product origin/trust industry segment.",
journal = "Journal of Culinary Science and Technology",
title = "Regional Embeddedness Segments Across Fifteen Countries",
pages = "335-322",
number = "4",
volume = "11",
doi = "10.1080/15428052.2013.798603"
}
Januszewska, R., Mettepenningen, E., Majchrzak, D., Williams, H.G., Mazur, J., Reichl, P., Regourd, A., Jukna, V., Tagarino, D., Konopacka, D., Kaczmarek, U., Jaworska, D., Wojtal, S., Sabau, M., Cofari, A., Tomić, N., Kinnear, M., De Kock, H.L., Chaya, C., Fernández-Ruiz, V., Brugger, C., Peyer, L., Aldredge, T.L.,& Valenzuela-Estrada, M.. (2013). Regional Embeddedness Segments Across Fifteen Countries. in Journal of Culinary Science and Technology, 11(4), 322-335.
https://doi.org/10.1080/15428052.2013.798603
Januszewska R, Mettepenningen E, Majchrzak D, Williams H, Mazur J, Reichl P, Regourd A, Jukna V, Tagarino D, Konopacka D, Kaczmarek U, Jaworska D, Wojtal S, Sabau M, Cofari A, Tomić N, Kinnear M, De Kock H, Chaya C, Fernández-Ruiz V, Brugger C, Peyer L, Aldredge T, Valenzuela-Estrada M. Regional Embeddedness Segments Across Fifteen Countries. in Journal of Culinary Science and Technology. 2013;11(4):322-335.
doi:10.1080/15428052.2013.798603 .
Januszewska, R., Mettepenningen, E., Majchrzak, D., Williams, H.G., Mazur, J., Reichl, P., Regourd, A., Jukna, V., Tagarino, D., Konopacka, D., Kaczmarek, U., Jaworska, D., Wojtal, S., Sabau, M., Cofari, A., Tomić, Nikola, Kinnear, M., De Kock, H.L., Chaya, C., Fernández-Ruiz, V., Brugger, C., Peyer, L., Aldredge, T.L., Valenzuela-Estrada, M., "Regional Embeddedness Segments Across Fifteen Countries" in Journal of Culinary Science and Technology, 11, no. 4 (2013):322-335,
https://doi.org/10.1080/15428052.2013.798603 . .
