Comparative market analysis of world production and international fruit trading

Abstract

This paper contains a regional-comparative analysis of some of the most important indicators of the world production and international trading in fruit, as extremely significant in the diet and indispensable food product group. It specially analyses trends, concerning regional differences in the volume, dynamics and structure of production and trade of apples, plums, cherries and sour cherries, strawberries, raspberries and grapes. Regions, i.e. countries, the largest producers and largest exporters and importers of these products have been defined. Subsequently, it was found that there are very significant regional differences which is the consequence of numerous natural, economic and social factors. In the analysis of character of relations and the degree of influence of aforementioned factors on changes and development directions of the observed phenomenon, quantitative and qualitative market research methods were used.

U radu je data regionalno-komparativna analiza važnijih pokazatelja svetske proizvodnje i međunarodnog prometa voća, kao izuzetno značajne i u ishrani stanovništva neizostavne i nezamenljive prehrambene grupe proizvoda. Posebno su izučene tendencije, odnosno regionalne razlike u kretanju obima, dinamike i strukture proizvodnje i prometa jabuke, šljive, trešnje i višnje, jagode, maline i grožđa. Definisani su regioni, odnosno zemlje, najveći proizvođači i najveći izvoznici i uvoznici ovih proizvoda. Shodno prethodnom, utvrđeno je da kod ispitivanih pojava postoje vrlo značajne regionalne razlike i da su one posledica brojnih prirodnih, privrednih i društvenih činilaca. U sagledavanju karaktera odnosa i stepena uticaja navedenih činilaca na promene i pravce kretanja posmatranih pojava, korišćene su kvantitativne i kvalitativne metode istraživanja tržišta.