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Neuromarketing techniques: The modern method of researching consumer behaviour / Tehnike neuromarketinga - savremeni način istraživanja ponašanja potrošača
(Univerzitet u Novom Sadu - Poljoprivredni fakultet - Departman za ekonomiku poljoprivrede i sociologiju sela, Novi Sad, 2015)
Neuromarketing studies reveal significant new information about human preferences by measuring brain activity. The use of neuromarketing enables marketers to discover the desires and needs of consumers and therefore define ...
Motives affecting purchasing organic food products / Motivi koji utiču na kupovinu organskih prehrambenih proizvoda
(Univerzitet u Novom Sadu - Poljoprivredni fakultet - Departman za ekonomiku poljoprivrede i sociologiju sela, Novi Sad, 2016)
There are number of motives for purchasing organic food. However, the most important one is the concern for one's own health that constitutes the main determinant of the positive attitude towards consummation of organic ...