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Neuromarketing techniques: The modern method of researching consumer behaviour / Tehnike neuromarketinga - savremeni način istraživanja ponašanja potrošača
(Univerzitet u Novom Sadu - Poljoprivredni fakultet - Departman za ekonomiku poljoprivrede i sociologiju sela, Novi Sad, 2015)
Neuromarketing studies reveal significant new information about human preferences by measuring brain activity. The use of neuromarketing enables marketers to discover the desires and needs of consumers and therefore define ...