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Specifics of marketing in overcoming discrepancies on the market of agricultural products / Uloga kanala marketinga u prevazilaženju nesklada na tržištu poljoprivrednih proizvoda
(Srpsko udruženje za marketing, Beograd, 2016)
In this paper, authors examine the role of marketing in overcoming the discrepancies between supply and demand, with a special emphasis on agricultural markets. Discrepancies arise as a result of specialization in production ...