TY  - JOUR
AU  - Keča, Ljiljana
AU  - Marceta, Milica
AU  - Posavec, Stjepan
AU  - Jelić, Sreten
AU  - Pezdevsek-Malovrh, Spela
PY  - 2017
UR  - http://aspace.agrif.bg.ac.rs/handle/123456789/4346
AB  - The share of small and medium-sized enterprises (SMEs) is largely present in forestry, especially in the segment related to non-wood forest products (NWFPs) in Europe. They are also a dominant category in entrepreneurship in Serbia. Therefore, the subjects of this research were the companies operating in the sector of NWFPs, within specific statistical regions of Serbia. The database of SMEs was obtained from 119 SMEs and the share of surveyed SMEs was 81.5%. The main research method was two-step cluster analysis. Questionnaire was used for the purpose of the research. The aim of the research was to identify clusters in order to establish similarities within the defined clusters and the differences among them. Spatial distribution of specific categories of NWFPs in nature (mushrooms, medicinal and aromatic plants, honey and wild berries), contributed to the portfolio of the companies. This largely influenced clusters that are created by categories of products that are typical for certain statistical regions in Serbia.
PB  - Croatian Forestry Soc, Zagreb
T2  - Šumarski list
T1  - Market characteristics and cluster analysis of non-wood forest products
EP  - 162
IS  - 3-4
SP  - 151
VL  - 141
DO  - 10.31298/sl.141.3-4.5
ER  - 

@article{
author = "Keča, Ljiljana and Marceta, Milica and Posavec, Stjepan and Jelić, Sreten and Pezdevsek-Malovrh, Spela",
year = "2017",
abstract = "The share of small and medium-sized enterprises (SMEs) is largely present in forestry, especially in the segment related to non-wood forest products (NWFPs) in Europe. They are also a dominant category in entrepreneurship in Serbia. Therefore, the subjects of this research were the companies operating in the sector of NWFPs, within specific statistical regions of Serbia. The database of SMEs was obtained from 119 SMEs and the share of surveyed SMEs was 81.5%. The main research method was two-step cluster analysis. Questionnaire was used for the purpose of the research. The aim of the research was to identify clusters in order to establish similarities within the defined clusters and the differences among them. Spatial distribution of specific categories of NWFPs in nature (mushrooms, medicinal and aromatic plants, honey and wild berries), contributed to the portfolio of the companies. This largely influenced clusters that are created by categories of products that are typical for certain statistical regions in Serbia.",
publisher = "Croatian Forestry Soc, Zagreb",
journal = "Šumarski list",
title = "Market characteristics and cluster analysis of non-wood forest products",
pages = "162-151",
number = "3-4",
volume = "141",
doi = "10.31298/sl.141.3-4.5"
}

Keča, L., Marceta, M., Posavec, S., Jelić, S.,& Pezdevsek-Malovrh, S.. (2017). Market characteristics and cluster analysis of non-wood forest products. in Šumarski list
Croatian Forestry Soc, Zagreb., 141(3-4), 151-162.
https://doi.org/10.31298/sl.141.3-4.5

Keča L, Marceta M, Posavec S, Jelić S, Pezdevsek-Malovrh S. Market characteristics and cluster analysis of non-wood forest products. in Šumarski list. 2017;141(3-4):151-162.
doi:10.31298/sl.141.3-4.5 .

Keča, Ljiljana, Marceta, Milica, Posavec, Stjepan, Jelić, Sreten, Pezdevsek-Malovrh, Spela, "Market characteristics and cluster analysis of non-wood forest products" in Šumarski list, 141, no. 3-4 (2017):151-162,
https://doi.org/10.31298/sl.141.3-4.5 . .

TY  - JOUR
AU  - Keča, Ljiljana
AU  - Marčeta, Milica
AU  - Jelić, Sreten
PY  - 2015
UR  - http://aspace.agrif.bg.ac.rs/handle/123456789/3967
AB  - Non-wood forest products (NWFPs) such as mushrooms, herbs, honey and berries have a long tradition in the human consumption. A large part of the population in rural areas of Serbia relies on NWFPs for personal use, while the other part is used for commercial purposes. Contribution to the commercialization of NWFPs has made the growing popularity of 'healthy food' and organic production. Afforested area of District of Rasina is 51%. For the purpose of the research seven small and medium enterprises (SMEs) were surveyed. They have been chosen: the main activity is purchase, processing and sale of NWFPs, SMEs buy at least 100t of raw NWFPs and they place the final products on domestic and international market. The aim of the research is to analyze the elements of the marketing mix: promotion, price, product, and distribution on the example of the 7 SMEs. The purpose of the research is based on the trend in models of purchase and sale of NWFPs enterprises examine opportunities for entrepreneurship development based on NWFPs. It is focused on enterprises from district of Rasina, purchased and marketed quantities, on the domestic and international markets, forms of promotional activity, prices of finished products and distribution. The methods used were regression and correlation analysis and frequency analysis. Data processing was performed in the standard Microsoft Office package and the statistical program SPSS. Based on the research the most important products of the enterprises are: mushrooms, blueberries, dog rose and others. The purchase and sale on the domestic market have been identified sub-periods of growth and stagnation, while exports recorded growth. There are significant discrepancies in prices between enterprises. Distribution is mainly done through retail firms, and promotional activities are not largely represented in enterprises.
PB  - Naučno-stručno društvo za zaštitu životne sredine Srbije - Ecologica, Beograd
T2  - Ecologica
T1  - Commercialisation of non-wood forest products in District of Rasina
EP  - 301
IS  - 78
SP  - 297
VL  - 22
UR  - https://hdl.handle.net/21.15107/rcub_agrospace_3967
ER  - 

@article{
author = "Keča, Ljiljana and Marčeta, Milica and Jelić, Sreten",
year = "2015",
abstract = "Non-wood forest products (NWFPs) such as mushrooms, herbs, honey and berries have a long tradition in the human consumption. A large part of the population in rural areas of Serbia relies on NWFPs for personal use, while the other part is used for commercial purposes. Contribution to the commercialization of NWFPs has made the growing popularity of 'healthy food' and organic production. Afforested area of District of Rasina is 51%. For the purpose of the research seven small and medium enterprises (SMEs) were surveyed. They have been chosen: the main activity is purchase, processing and sale of NWFPs, SMEs buy at least 100t of raw NWFPs and they place the final products on domestic and international market. The aim of the research is to analyze the elements of the marketing mix: promotion, price, product, and distribution on the example of the 7 SMEs. The purpose of the research is based on the trend in models of purchase and sale of NWFPs enterprises examine opportunities for entrepreneurship development based on NWFPs. It is focused on enterprises from district of Rasina, purchased and marketed quantities, on the domestic and international markets, forms of promotional activity, prices of finished products and distribution. The methods used were regression and correlation analysis and frequency analysis. Data processing was performed in the standard Microsoft Office package and the statistical program SPSS. Based on the research the most important products of the enterprises are: mushrooms, blueberries, dog rose and others. The purchase and sale on the domestic market have been identified sub-periods of growth and stagnation, while exports recorded growth. There are significant discrepancies in prices between enterprises. Distribution is mainly done through retail firms, and promotional activities are not largely represented in enterprises.",
publisher = "Naučno-stručno društvo za zaštitu životne sredine Srbije - Ecologica, Beograd",
journal = "Ecologica",
title = "Commercialisation of non-wood forest products in District of Rasina",
pages = "301-297",
number = "78",
volume = "22",
url = "https://hdl.handle.net/21.15107/rcub_agrospace_3967"
}

Keča, L., Marčeta, M.,& Jelić, S.. (2015). Commercialisation of non-wood forest products in District of Rasina. in Ecologica
Naučno-stručno društvo za zaštitu životne sredine Srbije - Ecologica, Beograd., 22(78), 297-301.
https://hdl.handle.net/21.15107/rcub_agrospace_3967

Keča L, Marčeta M, Jelić S. Commercialisation of non-wood forest products in District of Rasina. in Ecologica. 2015;22(78):297-301.
https://hdl.handle.net/21.15107/rcub_agrospace_3967 .

Keča, Ljiljana, Marčeta, Milica, Jelić, Sreten, "Commercialisation of non-wood forest products in District of Rasina" in Ecologica, 22, no. 78 (2015):297-301,
https://hdl.handle.net/21.15107/rcub_agrospace_3967 .

TY  - JOUR
AU  - Keča, Ljiljana
AU  - Marčeta, Milica
AU  - Mladenović, Danijel
AU  - Jelić, Sreten
PY  - 2015
UR  - http://aspace.agrif.bg.ac.rs/handle/123456789/3917
AB  - The value chain represents a detailed outline of the process that a product or service passes from raw materials, production and distribution to the consumer. The aim of this article is that within the analyzed companies in the area of the statistical region of South Serbia determined the dynamics of purchasing and marketing of non-wood forest products (NWFPs), and their value. The purpose of this research is to examine the possibilities for the development of small and medium-sized enterprises (SMEs) towards sustainable use of NWFPs in a part of the territory of South Serbia. The subjects of the research are: purchased and sold quantities in analyzed companies, as well as the prices of these products in the market. The research was conducted in the territory of the dominant Pcinja, and they included 19 companies engaged in purchasing, processing and sale of NTFPs. The purchase of forest raspberries, wild strawberries and blackberries and herbs is represented within the Pcinja District. The highest average annual growth rates were recorded in the sales of products with added value of dog rose (Rosa canina) and cornelian (Cornus mas). Export oriented enterprises in this area are at a low level. The total gross revenue earned by the placement of the selected final NWFPs in the domestic market was about 6,315,710 €.
AB  - Lanac vrednosti predstavlja detaljno sagledan proces koji proizvod ili usluga prolaze od sirovine, proizvodnje i distribucije do potrošača. Cilj rada je da se u okviru analiziranih preduzeća u oblasti statističkog regiona južne Srbije utvrdi dinamika otkupa i plasmana nedrvnih šumskih proizvoda (NDŠP), kao i njihova vrednost. Svrha istraživanja je da se ispitaju mogućnosti za razvoj malih i srednjih preduzeća (MSP) usmerenih ka održivom korišćenju NDŠP na delu područja južne Srbije. Predmet istraživanja su: količine koje otkupljuju i plasiraju analizirana preduzeća, kao i cene po kojima se proizvodi realizuju na tržištu. Istraživanjem sprovedenim na teritoriji pretežno Pčinjskog okruga, obuhvaćeno je 19 preduzeća koja se bave otkupom, preradom i plasmanom NDŠP. Otkup šumske maline, divlje jagode i kupine i lekovitog bilja zastupljen je u okviru Pčinjskog okruga. Najviše prosečne godišnje stope rasta zabeležene su pri plasmanu proizvoda sa dodatnom vrednošću od šipuraka i drenjina. Izvozna orijentacija preduzeća iz ove oblasti je na niskom nivou. Ukupan bruto prihod ostvaren plasmanom odabranih finalnih NDŠP na domaće tržište iznosi oko 6.315.710 €.
PB  - Univerzitet u Beogradu - Šumarski fakultet, Beograd
T2  - Glasnik Šumarskog fakulteta
T1  - The value chain of non-wood forest products as a component of development of the forestry sector in a part of South Serbia
T1  - Lanac vrednosti nedrvnih šumskih proizvoda kao komponenta razvoja sektora šumarstva u delu južne Srbije
EP  - 57
IS  - 112
SP  - 43
DO  - 10.2298/GSF1512043K
ER  - 

@article{
author = "Keča, Ljiljana and Marčeta, Milica and Mladenović, Danijel and Jelić, Sreten",
year = "2015",
abstract = "The value chain represents a detailed outline of the process that a product or service passes from raw materials, production and distribution to the consumer. The aim of this article is that within the analyzed companies in the area of the statistical region of South Serbia determined the dynamics of purchasing and marketing of non-wood forest products (NWFPs), and their value. The purpose of this research is to examine the possibilities for the development of small and medium-sized enterprises (SMEs) towards sustainable use of NWFPs in a part of the territory of South Serbia. The subjects of the research are: purchased and sold quantities in analyzed companies, as well as the prices of these products in the market. The research was conducted in the territory of the dominant Pcinja, and they included 19 companies engaged in purchasing, processing and sale of NTFPs. The purchase of forest raspberries, wild strawberries and blackberries and herbs is represented within the Pcinja District. The highest average annual growth rates were recorded in the sales of products with added value of dog rose (Rosa canina) and cornelian (Cornus mas). Export oriented enterprises in this area are at a low level. The total gross revenue earned by the placement of the selected final NWFPs in the domestic market was about 6,315,710 €., Lanac vrednosti predstavlja detaljno sagledan proces koji proizvod ili usluga prolaze od sirovine, proizvodnje i distribucije do potrošača. Cilj rada je da se u okviru analiziranih preduzeća u oblasti statističkog regiona južne Srbije utvrdi dinamika otkupa i plasmana nedrvnih šumskih proizvoda (NDŠP), kao i njihova vrednost. Svrha istraživanja je da se ispitaju mogućnosti za razvoj malih i srednjih preduzeća (MSP) usmerenih ka održivom korišćenju NDŠP na delu područja južne Srbije. Predmet istraživanja su: količine koje otkupljuju i plasiraju analizirana preduzeća, kao i cene po kojima se proizvodi realizuju na tržištu. Istraživanjem sprovedenim na teritoriji pretežno Pčinjskog okruga, obuhvaćeno je 19 preduzeća koja se bave otkupom, preradom i plasmanom NDŠP. Otkup šumske maline, divlje jagode i kupine i lekovitog bilja zastupljen je u okviru Pčinjskog okruga. Najviše prosečne godišnje stope rasta zabeležene su pri plasmanu proizvoda sa dodatnom vrednošću od šipuraka i drenjina. Izvozna orijentacija preduzeća iz ove oblasti je na niskom nivou. Ukupan bruto prihod ostvaren plasmanom odabranih finalnih NDŠP na domaće tržište iznosi oko 6.315.710 €.",
publisher = "Univerzitet u Beogradu - Šumarski fakultet, Beograd",
journal = "Glasnik Šumarskog fakulteta",
title = "The value chain of non-wood forest products as a component of development of the forestry sector in a part of South Serbia, Lanac vrednosti nedrvnih šumskih proizvoda kao komponenta razvoja sektora šumarstva u delu južne Srbije",
pages = "57-43",
number = "112",
doi = "10.2298/GSF1512043K"
}

Keča, L., Marčeta, M., Mladenović, D.,& Jelić, S.. (2015). The value chain of non-wood forest products as a component of development of the forestry sector in a part of South Serbia. in Glasnik Šumarskog fakulteta
Univerzitet u Beogradu - Šumarski fakultet, Beograd.(112), 43-57.
https://doi.org/10.2298/GSF1512043K

Keča L, Marčeta M, Mladenović D, Jelić S. The value chain of non-wood forest products as a component of development of the forestry sector in a part of South Serbia. in Glasnik Šumarskog fakulteta. 2015;(112):43-57.
doi:10.2298/GSF1512043K .

Keča, Ljiljana, Marčeta, Milica, Mladenović, Danijel, Jelić, Sreten, "The value chain of non-wood forest products as a component of development of the forestry sector in a part of South Serbia" in Glasnik Šumarskog fakulteta, no. 112 (2015):43-57,
https://doi.org/10.2298/GSF1512043K . .