TY  - JOUR
AU  - Marčeta, Milica
AU  - Keča, Lljiljana
AU  - Posavec, Stjepan
AU  - Jelić, Sreten
PY  - 2023
UR  - http://aspace.agrif.bg.ac.rs/handle/123456789/6319
AB  - Considering that companies in the sector of forestry and the related sector of wood processing exist in a dynamic and changing economic environment, the ability of fast adaptability to the emerging changes is a prerequisite for efficient and effective business. In that sense, a wholesome review of internal factors, as well as the external ones, is important for creating business strategies and achieving a better market and competitive positioning. In order to provide insight into the socio-economic characteristics and the market environment in which they operate, 32 companies from the field of forestry and wood processing in the central Serbia have been analysed. The goal of this research was to gain insight into the opinions and attitudes of the respondents from companies towards particular aspects of the market. The purpose of this research was to acknowledge and understand the market environment in which the analysed companies operate, and to define the recommendations for future management. The object of this research were companies in the field of forestry and wood processing, the opinions and reviews on raw material purchase, product placement, attitudes towards purchase procedures and so on. © 2023 Hrvatsko Sumarsko Drustvo. All rights reserved.
T2  - Sumarski List
T2  - Sumarski List
T1  - SOCIO-ECONOMIC CHARACTERISTICS of FORESTRY COMPANIES in the REPUBLIC of SERBIA
EP  - 51
IS  - 1-2
SP  - 39
VL  - 147
DO  - 10.31298/sl.147.1-2.3
ER  - 

@article{
author = "Marčeta, Milica and Keča, Lljiljana and Posavec, Stjepan and Jelić, Sreten",
year = "2023",
abstract = "Considering that companies in the sector of forestry and the related sector of wood processing exist in a dynamic and changing economic environment, the ability of fast adaptability to the emerging changes is a prerequisite for efficient and effective business. In that sense, a wholesome review of internal factors, as well as the external ones, is important for creating business strategies and achieving a better market and competitive positioning. In order to provide insight into the socio-economic characteristics and the market environment in which they operate, 32 companies from the field of forestry and wood processing in the central Serbia have been analysed. The goal of this research was to gain insight into the opinions and attitudes of the respondents from companies towards particular aspects of the market. The purpose of this research was to acknowledge and understand the market environment in which the analysed companies operate, and to define the recommendations for future management. The object of this research were companies in the field of forestry and wood processing, the opinions and reviews on raw material purchase, product placement, attitudes towards purchase procedures and so on. © 2023 Hrvatsko Sumarsko Drustvo. All rights reserved.",
journal = "Sumarski List, Sumarski List",
title = "SOCIO-ECONOMIC CHARACTERISTICS of FORESTRY COMPANIES in the REPUBLIC of SERBIA",
pages = "51-39",
number = "1-2",
volume = "147",
doi = "10.31298/sl.147.1-2.3"
}

Marčeta, M., Keča, L., Posavec, S.,& Jelić, S.. (2023). SOCIO-ECONOMIC CHARACTERISTICS of FORESTRY COMPANIES in the REPUBLIC of SERBIA. in Sumarski List, 147(1-2), 39-51.
https://doi.org/10.31298/sl.147.1-2.3

Marčeta M, Keča L, Posavec S, Jelić S. SOCIO-ECONOMIC CHARACTERISTICS of FORESTRY COMPANIES in the REPUBLIC of SERBIA. in Sumarski List. 2023;147(1-2):39-51.
doi:10.31298/sl.147.1-2.3 .

Marčeta, Milica, Keča, Lljiljana, Posavec, Stjepan, Jelić, Sreten, "SOCIO-ECONOMIC CHARACTERISTICS of FORESTRY COMPANIES in the REPUBLIC of SERBIA" in Sumarski List, 147, no. 1-2 (2023):39-51,
https://doi.org/10.31298/sl.147.1-2.3 . .

TY  - JOUR
AU  - Keča, Ljiljana
AU  - Marčeta, Milica
AU  - Jelić, Sreten
PY  - 2015
UR  - http://aspace.agrif.bg.ac.rs/handle/123456789/3967
AB  - Non-wood forest products (NWFPs) such as mushrooms, herbs, honey and berries have a long tradition in the human consumption. A large part of the population in rural areas of Serbia relies on NWFPs for personal use, while the other part is used for commercial purposes. Contribution to the commercialization of NWFPs has made the growing popularity of 'healthy food' and organic production. Afforested area of District of Rasina is 51%. For the purpose of the research seven small and medium enterprises (SMEs) were surveyed. They have been chosen: the main activity is purchase, processing and sale of NWFPs, SMEs buy at least 100t of raw NWFPs and they place the final products on domestic and international market. The aim of the research is to analyze the elements of the marketing mix: promotion, price, product, and distribution on the example of the 7 SMEs. The purpose of the research is based on the trend in models of purchase and sale of NWFPs enterprises examine opportunities for entrepreneurship development based on NWFPs. It is focused on enterprises from district of Rasina, purchased and marketed quantities, on the domestic and international markets, forms of promotional activity, prices of finished products and distribution. The methods used were regression and correlation analysis and frequency analysis. Data processing was performed in the standard Microsoft Office package and the statistical program SPSS. Based on the research the most important products of the enterprises are: mushrooms, blueberries, dog rose and others. The purchase and sale on the domestic market have been identified sub-periods of growth and stagnation, while exports recorded growth. There are significant discrepancies in prices between enterprises. Distribution is mainly done through retail firms, and promotional activities are not largely represented in enterprises.
PB  - Naučno-stručno društvo za zaštitu životne sredine Srbije - Ecologica, Beograd
T2  - Ecologica
T1  - Commercialisation of non-wood forest products in District of Rasina
EP  - 301
IS  - 78
SP  - 297
VL  - 22
UR  - https://hdl.handle.net/21.15107/rcub_agrospace_3967
ER  - 

@article{
author = "Keča, Ljiljana and Marčeta, Milica and Jelić, Sreten",
year = "2015",
abstract = "Non-wood forest products (NWFPs) such as mushrooms, herbs, honey and berries have a long tradition in the human consumption. A large part of the population in rural areas of Serbia relies on NWFPs for personal use, while the other part is used for commercial purposes. Contribution to the commercialization of NWFPs has made the growing popularity of 'healthy food' and organic production. Afforested area of District of Rasina is 51%. For the purpose of the research seven small and medium enterprises (SMEs) were surveyed. They have been chosen: the main activity is purchase, processing and sale of NWFPs, SMEs buy at least 100t of raw NWFPs and they place the final products on domestic and international market. The aim of the research is to analyze the elements of the marketing mix: promotion, price, product, and distribution on the example of the 7 SMEs. The purpose of the research is based on the trend in models of purchase and sale of NWFPs enterprises examine opportunities for entrepreneurship development based on NWFPs. It is focused on enterprises from district of Rasina, purchased and marketed quantities, on the domestic and international markets, forms of promotional activity, prices of finished products and distribution. The methods used were regression and correlation analysis and frequency analysis. Data processing was performed in the standard Microsoft Office package and the statistical program SPSS. Based on the research the most important products of the enterprises are: mushrooms, blueberries, dog rose and others. The purchase and sale on the domestic market have been identified sub-periods of growth and stagnation, while exports recorded growth. There are significant discrepancies in prices between enterprises. Distribution is mainly done through retail firms, and promotional activities are not largely represented in enterprises.",
publisher = "Naučno-stručno društvo za zaštitu životne sredine Srbije - Ecologica, Beograd",
journal = "Ecologica",
title = "Commercialisation of non-wood forest products in District of Rasina",
pages = "301-297",
number = "78",
volume = "22",
url = "https://hdl.handle.net/21.15107/rcub_agrospace_3967"
}

Keča, L., Marčeta, M.,& Jelić, S.. (2015). Commercialisation of non-wood forest products in District of Rasina. in Ecologica
Naučno-stručno društvo za zaštitu životne sredine Srbije - Ecologica, Beograd., 22(78), 297-301.
https://hdl.handle.net/21.15107/rcub_agrospace_3967

Keča L, Marčeta M, Jelić S. Commercialisation of non-wood forest products in District of Rasina. in Ecologica. 2015;22(78):297-301.
https://hdl.handle.net/21.15107/rcub_agrospace_3967 .

Keča, Ljiljana, Marčeta, Milica, Jelić, Sreten, "Commercialisation of non-wood forest products in District of Rasina" in Ecologica, 22, no. 78 (2015):297-301,
https://hdl.handle.net/21.15107/rcub_agrospace_3967 .