TY  - CONF
AU  - Zarić, Vlade
AU  - Vasiljević, Zorica
AU  - Nedić, Nebojša
AU  - Petković, Danijela
PY  - 2013
UR  - http://aspace.agrif.bg.ac.rs/handle/123456789/3184
AB  - Serbian honey producers are exposed to the increased international competition of recent years. To face up to the new changes, producers are progressively using diversification strategies, such as direct sales and production diversification. The direct sales strategy allows the producers to increase the product added value, while diversification aims to offer new products to the consumers. The aim of this paper is to analyse the honey marketing strategy of Serbian honey producers. The first part of the paper analyses the structure of production costs, production performances as well as the determinants of the honey supply. In the second part of the paper, analysis is focused on the determinants of direct sales. Finally, in the third part of the paper, diversification strategies are discussed. The data for this research has been obtained on the basis of a representative sample consisting of 84 Serbian honey producers interviewed in 2011 and 2012. The results show that the Serbian honey producers operate with more or less similar production costs and with production performances that do not differ significantly. They use direct marketing for two reasons: firstly, it affords personal contact with consumers, and secondly, they aim to decrease the transaction costs, thereby keeping a higher share of the product’s final value. Offering new products to consumers is an attempt to create additional product demand.
PB  - University of Debrecen
C3  - Apstract: Applied Studies in Agribusiness and Commerce
T1  - The marketing strategies of Serbian honey producers
IS  - 2-3
VL  - 7
DO  - 10.19041/APSTRACT/2013/2-3/4
ER  - 

@conference{
author = "Zarić, Vlade and Vasiljević, Zorica and Nedić, Nebojša and Petković, Danijela",
year = "2013",
abstract = "Serbian honey producers are exposed to the increased international competition of recent years. To face up to the new changes, producers are progressively using diversification strategies, such as direct sales and production diversification. The direct sales strategy allows the producers to increase the product added value, while diversification aims to offer new products to the consumers. The aim of this paper is to analyse the honey marketing strategy of Serbian honey producers. The first part of the paper analyses the structure of production costs, production performances as well as the determinants of the honey supply. In the second part of the paper, analysis is focused on the determinants of direct sales. Finally, in the third part of the paper, diversification strategies are discussed. The data for this research has been obtained on the basis of a representative sample consisting of 84 Serbian honey producers interviewed in 2011 and 2012. The results show that the Serbian honey producers operate with more or less similar production costs and with production performances that do not differ significantly. They use direct marketing for two reasons: firstly, it affords personal contact with consumers, and secondly, they aim to decrease the transaction costs, thereby keeping a higher share of the product’s final value. Offering new products to consumers is an attempt to create additional product demand.",
publisher = "University of Debrecen",
journal = "Apstract: Applied Studies in Agribusiness and Commerce",
title = "The marketing strategies of Serbian honey producers",
number = "2-3",
volume = "7",
doi = "10.19041/APSTRACT/2013/2-3/4"
}

Zarić, V., Vasiljević, Z., Nedić, N.,& Petković, D.. (2013). The marketing strategies of Serbian honey producers. in Apstract: Applied Studies in Agribusiness and Commerce
University of Debrecen., 7(2-3).
https://doi.org/10.19041/APSTRACT/2013/2-3/4

Zarić V, Vasiljević Z, Nedić N, Petković D. The marketing strategies of Serbian honey producers. in Apstract: Applied Studies in Agribusiness and Commerce. 2013;7(2-3).
doi:10.19041/APSTRACT/2013/2-3/4 .

Zarić, Vlade, Vasiljević, Zorica, Nedić, Nebojša, Petković, Danijela, "The marketing strategies of Serbian honey producers" in Apstract: Applied Studies in Agribusiness and Commerce, 7, no. 2-3 (2013),
https://doi.org/10.19041/APSTRACT/2013/2-3/4 . .

TY  - JOUR
AU  - Stikić, Radmila
AU  - Zarić, Vlade
AU  - Vučelić-Radović, Biljana
AU  - Jovanović, Zorica
AU  - Stričević, Ružica
AU  - Marković, Nebojša
AU  - Ruml, Mirjana
AU  - Petković, Danijela
PY  - 2011
UR  - http://aspace.agrif.bg.ac.rs/handle/123456789/2573
AB  - Regulated deficit irrigation (RDI) is a water-saving irrigation method that is now undergoing extensive trials worldwide but novel for Serbia and other countries of South East European region. In order to asses the possible application of RDI method in climate conditions of South East European region, the experiments were carried out in vineyard (variety Riesling) and RDI plants received ca. 60% of the water that was applied to fully irrigated (FI) plants. Thus, the significant amount of water for irrigation was saved. Data concerning yield and the soluble solids in the berries did not showed significant differences between RDI and FI plants, while the titrable acidity and antioxidant activity in the berries and IWUE were significantly increased under RDI. Economic analyses was also done to asses the effect of RDI on profit of grape production.
AB  - Redukovano navodnjavanje (RDI) je metoda kojom se može uštedeti voda za navodnjavanje i koja se intenzivno upotrebljava u svetu, ali je nova za Srbiju i ostale zemlje Jugoistočne Evrope. U cilju ispitivanja mogućnosti primene ove metode u klimatskim uslovima Jugoistočne Evrope, organizovan je eksperiment u vinogradu (sa sortom Rizling) i u kome su RDN biljke bile zalivane sa 60% od količine vode punog navodnjavanja (FI). Rezultati su pokazali da se prinos i suva supstanca u bobicama nisu razlikovali između RDI i FI biljaka, dok je kiselost i antioksidativna aktivnost u bobicama, kao i efikasnost korišćenja vode (WUE) značajno porasla pod dejstvom RDI navodnjavanja. Ekonomska analiza je takođe urađena da bi se utvrdila profitabilnost proizvodnje u uslovima redukovanog navodnjavanja.
PB  - Unija bioloških naučnih društava Jugoslavije, Beograd
T2  - Zemljište i biljka
T1  - Deficit irrigation method for reducing water use of grapevine
T1  - Metoda redukovanog navodnjavanja za smanjenje korišćenja vode kod vinove loze
EP  - 24
IS  - 1
SP  - 15
VL  - 60
UR  - https://hdl.handle.net/21.15107/rcub_agrospace_2573
ER  - 

@article{
author = "Stikić, Radmila and Zarić, Vlade and Vučelić-Radović, Biljana and Jovanović, Zorica and Stričević, Ružica and Marković, Nebojša and Ruml, Mirjana and Petković, Danijela",
year = "2011",
abstract = "Regulated deficit irrigation (RDI) is a water-saving irrigation method that is now undergoing extensive trials worldwide but novel for Serbia and other countries of South East European region. In order to asses the possible application of RDI method in climate conditions of South East European region, the experiments were carried out in vineyard (variety Riesling) and RDI plants received ca. 60% of the water that was applied to fully irrigated (FI) plants. Thus, the significant amount of water for irrigation was saved. Data concerning yield and the soluble solids in the berries did not showed significant differences between RDI and FI plants, while the titrable acidity and antioxidant activity in the berries and IWUE were significantly increased under RDI. Economic analyses was also done to asses the effect of RDI on profit of grape production., Redukovano navodnjavanje (RDI) je metoda kojom se može uštedeti voda za navodnjavanje i koja se intenzivno upotrebljava u svetu, ali je nova za Srbiju i ostale zemlje Jugoistočne Evrope. U cilju ispitivanja mogućnosti primene ove metode u klimatskim uslovima Jugoistočne Evrope, organizovan je eksperiment u vinogradu (sa sortom Rizling) i u kome su RDN biljke bile zalivane sa 60% od količine vode punog navodnjavanja (FI). Rezultati su pokazali da se prinos i suva supstanca u bobicama nisu razlikovali između RDI i FI biljaka, dok je kiselost i antioksidativna aktivnost u bobicama, kao i efikasnost korišćenja vode (WUE) značajno porasla pod dejstvom RDI navodnjavanja. Ekonomska analiza je takođe urađena da bi se utvrdila profitabilnost proizvodnje u uslovima redukovanog navodnjavanja.",
publisher = "Unija bioloških naučnih društava Jugoslavije, Beograd",
journal = "Zemljište i biljka",
title = "Deficit irrigation method for reducing water use of grapevine, Metoda redukovanog navodnjavanja za smanjenje korišćenja vode kod vinove loze",
pages = "24-15",
number = "1",
volume = "60",
url = "https://hdl.handle.net/21.15107/rcub_agrospace_2573"
}

Stikić, R., Zarić, V., Vučelić-Radović, B., Jovanović, Z., Stričević, R., Marković, N., Ruml, M.,& Petković, D.. (2011). Deficit irrigation method for reducing water use of grapevine. in Zemljište i biljka
Unija bioloških naučnih društava Jugoslavije, Beograd., 60(1), 15-24.
https://hdl.handle.net/21.15107/rcub_agrospace_2573

Stikić R, Zarić V, Vučelić-Radović B, Jovanović Z, Stričević R, Marković N, Ruml M, Petković D. Deficit irrigation method for reducing water use of grapevine. in Zemljište i biljka. 2011;60(1):15-24.
https://hdl.handle.net/21.15107/rcub_agrospace_2573 .

Stikić, Radmila, Zarić, Vlade, Vučelić-Radović, Biljana, Jovanović, Zorica, Stričević, Ružica, Marković, Nebojša, Ruml, Mirjana, Petković, Danijela, "Deficit irrigation method for reducing water use of grapevine" in Zemljište i biljka, 60, no. 1 (2011):15-24,
https://hdl.handle.net/21.15107/rcub_agrospace_2573 .

TY  - CONF
AU  - Zarić, Vlade
AU  - Radosević, Milorad
AU  - Petković, Danijela
PY  - 2009
UR  - http://aspace.agrif.bg.ac.rs/handle/123456789/5503
AB  - Market success depends in large part on how well consumer behaviour and perception supplies understand. They need to understand how consumers evaluate products characteristics, gather information regarding various alternatives and use this information to select specific product. 
	The object of this research was to determine consumer perception of Serbian agricultural and food products and especially perception of home made products. In October 2008, a research was conducted in the Belgrade market on a sample of 138 persons. The results were analyzed using univariant statistical analyses. 
The results of this research can be used by producers for defining marketing activities and by researchers to conduct further research in this field.
C3  - 4. International Conference “Fishery” Faculty of Agriculture, Belgrade-Zemun, Serbia, May, 27 - 29.
T1  - Consumers’ Perception Towards Agricultural Products in Serbia
T1  - Ispitivanje percepcije potrošača prema poljoprivredno-prehrambenim proizvodima Republike Srbije
UR  - https://hdl.handle.net/21.15107/rcub_agrospace_5503
ER  - 

@conference{
author = "Zarić, Vlade and Radosević, Milorad and Petković, Danijela",
year = "2009",
abstract = "Market success depends in large part on how well consumer behaviour and perception supplies understand. They need to understand how consumers evaluate products characteristics, gather information regarding various alternatives and use this information to select specific product. 
	The object of this research was to determine consumer perception of Serbian agricultural and food products and especially perception of home made products. In October 2008, a research was conducted in the Belgrade market on a sample of 138 persons. The results were analyzed using univariant statistical analyses. 
The results of this research can be used by producers for defining marketing activities and by researchers to conduct further research in this field.",
journal = "4. International Conference “Fishery” Faculty of Agriculture, Belgrade-Zemun, Serbia, May, 27 - 29.",
title = "Consumers’ Perception Towards Agricultural Products in Serbia, Ispitivanje percepcije potrošača prema poljoprivredno-prehrambenim proizvodima Republike Srbije",
url = "https://hdl.handle.net/21.15107/rcub_agrospace_5503"
}

Zarić, V., Radosević, M.,& Petković, D.. (2009). Consumers’ Perception Towards Agricultural Products in Serbia. in 4. International Conference “Fishery” Faculty of Agriculture, Belgrade-Zemun, Serbia, May, 27 - 29..
https://hdl.handle.net/21.15107/rcub_agrospace_5503

Zarić V, Radosević M, Petković D. Consumers’ Perception Towards Agricultural Products in Serbia. in 4. International Conference “Fishery” Faculty of Agriculture, Belgrade-Zemun, Serbia, May, 27 - 29.. 2009;.
https://hdl.handle.net/21.15107/rcub_agrospace_5503 .

Zarić, Vlade, Radosević, Milorad, Petković, Danijela, "Consumers’ Perception Towards Agricultural Products in Serbia" in 4. International Conference “Fishery” Faculty of Agriculture, Belgrade-Zemun, Serbia, May, 27 - 29. (2009),
https://hdl.handle.net/21.15107/rcub_agrospace_5503 .