TY  - JOUR
AU  - Zarić, Vlade
AU  - Rakonjac, Svetlana
AU  - Urošević, Marija
PY  - 2016
UR  - http://aspace.agrif.bg.ac.rs/handle/123456789/4315
AB  - Direct selling is a centuries old practice that has helped many successful organizations today. There are numerous forms of direct sale of agricultural and food products whose common characteristic is that they shorten the distance and lead to the direct contact between producers and customers. Getting involved in direct distribution channels, farmers can gain higher selling prices, better control of their products and a range of other benefits. This distribution method is more suitable for agricultural products which do not require further processing such as fruits and vegetables, and the regulations related to them are the smallest indeed. Thus, direct sale producers can increase their market share in consumer prices and avoid intermediaries in the distribution chains. However, direct sales carry a certain level of legislation risks and uncertainties due to variations in prices and quantities that are not fixed as in contracted production. There are more and more consumers who are interested in local purchases of fresh and healthy ingredients. In order for direct sale to be successful, it is not enough just to offer a high quality product, but the interaction between producers and consumers and a number of other circumstances have a crucial influence too.
AB  - Direktna prodaja je vekovima stara praksa koja je pomogla brojnim uspešnim organizacijama danas. Postoje brojni oblici direktne prodaje poljoprivredno-prehrambenih proizvoda čija je zajednička karakteristika to što skraćuju put i dovode do direktnog susreta proizvođača i krajnjeg potrošač. Uključivanjem u direktne kanale distribucije, poljoprivrednici mogu ostvariti veću prodajnu cenu, kontrolu nad proizvodima i niz drugih prednosti. Ovaj metod distribucije je pogodniji za poljoprivredne proizvode koji ne zahtevaju dalju preradu kao što su voće i povrće i upravo kod tih proizvoda postoje najmanji zakonski propisi. Dakle, direktnom prodajom proizvođači mogu povećati svoj udeo u potrošačkim cenama i izbeći posrednike u distributivnim lancima. Međutim, direktna prodaja nosi sa sobom i određene rizike zakonodavstva kao i nesigurnosti usled variranja cene i količine koje nisu fiksne kao u ugovorenoj proizvodnji. Sve je više potrošača koji su zainteresovani za lokalnu kupovinu svežih i zdravih namirnica. Da bi direktna prodaja bila uspešna nije dovoljno samo ponuditi proizvod vrhunskog kvaliteta, interakcija između proizvođača i potrošača i niz drugih okolnosti imaju presudan uticaj.
PB  - Univerzitet u Novom Sadu - Poljoprivredni fakultet - Departman za ekonomiku poljoprivrede i sociologiju sela, Novi Sad
T2  - Agroekonomika
T1  - Basic characteristics of direct sale of agricultural and food products
T1  - Osnovne karakteristike direktne prodaje poljoprivredno-prehrambenih proizvoda
EP  - 46
IS  - 69
SP  - 35
VL  - 45
UR  - https://hdl.handle.net/21.15107/rcub_agrospace_4315
ER  - 

@article{
author = "Zarić, Vlade and Rakonjac, Svetlana and Urošević, Marija",
year = "2016",
abstract = "Direct selling is a centuries old practice that has helped many successful organizations today. There are numerous forms of direct sale of agricultural and food products whose common characteristic is that they shorten the distance and lead to the direct contact between producers and customers. Getting involved in direct distribution channels, farmers can gain higher selling prices, better control of their products and a range of other benefits. This distribution method is more suitable for agricultural products which do not require further processing such as fruits and vegetables, and the regulations related to them are the smallest indeed. Thus, direct sale producers can increase their market share in consumer prices and avoid intermediaries in the distribution chains. However, direct sales carry a certain level of legislation risks and uncertainties due to variations in prices and quantities that are not fixed as in contracted production. There are more and more consumers who are interested in local purchases of fresh and healthy ingredients. In order for direct sale to be successful, it is not enough just to offer a high quality product, but the interaction between producers and consumers and a number of other circumstances have a crucial influence too., Direktna prodaja je vekovima stara praksa koja je pomogla brojnim uspešnim organizacijama danas. Postoje brojni oblici direktne prodaje poljoprivredno-prehrambenih proizvoda čija je zajednička karakteristika to što skraćuju put i dovode do direktnog susreta proizvođača i krajnjeg potrošač. Uključivanjem u direktne kanale distribucije, poljoprivrednici mogu ostvariti veću prodajnu cenu, kontrolu nad proizvodima i niz drugih prednosti. Ovaj metod distribucije je pogodniji za poljoprivredne proizvode koji ne zahtevaju dalju preradu kao što su voće i povrće i upravo kod tih proizvoda postoje najmanji zakonski propisi. Dakle, direktnom prodajom proizvođači mogu povećati svoj udeo u potrošačkim cenama i izbeći posrednike u distributivnim lancima. Međutim, direktna prodaja nosi sa sobom i određene rizike zakonodavstva kao i nesigurnosti usled variranja cene i količine koje nisu fiksne kao u ugovorenoj proizvodnji. Sve je više potrošača koji su zainteresovani za lokalnu kupovinu svežih i zdravih namirnica. Da bi direktna prodaja bila uspešna nije dovoljno samo ponuditi proizvod vrhunskog kvaliteta, interakcija između proizvođača i potrošača i niz drugih okolnosti imaju presudan uticaj.",
publisher = "Univerzitet u Novom Sadu - Poljoprivredni fakultet - Departman za ekonomiku poljoprivrede i sociologiju sela, Novi Sad",
journal = "Agroekonomika",
title = "Basic characteristics of direct sale of agricultural and food products, Osnovne karakteristike direktne prodaje poljoprivredno-prehrambenih proizvoda",
pages = "46-35",
number = "69",
volume = "45",
url = "https://hdl.handle.net/21.15107/rcub_agrospace_4315"
}

Zarić, V., Rakonjac, S.,& Urošević, M.. (2016). Basic characteristics of direct sale of agricultural and food products. in Agroekonomika
Univerzitet u Novom Sadu - Poljoprivredni fakultet - Departman za ekonomiku poljoprivrede i sociologiju sela, Novi Sad., 45(69), 35-46.
https://hdl.handle.net/21.15107/rcub_agrospace_4315

Zarić V, Rakonjac S, Urošević M. Basic characteristics of direct sale of agricultural and food products. in Agroekonomika. 2016;45(69):35-46.
https://hdl.handle.net/21.15107/rcub_agrospace_4315 .

Zarić, Vlade, Rakonjac, Svetlana, Urošević, Marija, "Basic characteristics of direct sale of agricultural and food products" in Agroekonomika, 45, no. 69 (2016):35-46,
https://hdl.handle.net/21.15107/rcub_agrospace_4315 .

TY  - JOUR
AU  - Zarić, Vlade
AU  - Kuveljić, Bojana
AU  - Rakonjac, Svetlana
PY  - 2015
UR  - http://aspace.agrif.bg.ac.rs/handle/123456789/3979
AB  - Economic development is forcing companies to build, maintain and nurture partnerships with customers. The buyer is the essential link for the success, sustainability and prosperity of producers and distributors. In modern market conditions only cooperation ensures companies' survival. Therefore, companies nurture relationships with their customers. In this way they ensure customers' loyalty. The subjects of this research are the relationship between sales and customers, the factor on which they depend and the benefits of a good relationship. The aim of this study was to review the primary benefits that build good relationships with customers, which ensures success, sustainability and survival of companies in market conditions.
AB  - Ekonomski razvoj primorava kompanije da izgrade, održavaju i neguju partnerske odnose sa kupcima. Kupac predstavlja najbitniju kariku za uspešnost, održivost i prosperitet proizvođača i distributera. U savremenim tržišnim uslovima samo timski rad daje rezultate i obezbeđuje opstanak. Zbog toga se kompanije povezuju sa svojim kupcima. Na ovaj način se obezbeđuje lojalnost kupaca. Predmet ovog istraživanja su odnosi prodavaca sa kupcima, faktori od kojih zavisi uspešnost odnosa sa kupcima kao i benefiti od dobrih odnosa. Cilj ovog istraživanja je da se sagledaju osnovni benefiti koje donose dobri odnosi kompanija sa kupcima, a koji obezbeđuju uspešnost, održivost i opstanak firmi u savremenim tržišnim uslovima.
PB  - Univerzitet u Novom Sadu - Poljoprivredni fakultet - Departman za ekonomiku poljoprivrede i sociologiju sela, Novi Sad
T2  - Agroekonomika
T1  - Fostering successful relationships with customers: The case of AWT company distributing consumer goods
T1  - Negovanje uspešnih odnosa sa kupcima - slučaj AWT kompanije distributera robe široke potrošnje
EP  - 141
IS  - 67
SP  - 133
VL  - 44
UR  - https://hdl.handle.net/21.15107/rcub_agrospace_3979
ER  - 

@article{
author = "Zarić, Vlade and Kuveljić, Bojana and Rakonjac, Svetlana",
year = "2015",
abstract = "Economic development is forcing companies to build, maintain and nurture partnerships with customers. The buyer is the essential link for the success, sustainability and prosperity of producers and distributors. In modern market conditions only cooperation ensures companies' survival. Therefore, companies nurture relationships with their customers. In this way they ensure customers' loyalty. The subjects of this research are the relationship between sales and customers, the factor on which they depend and the benefits of a good relationship. The aim of this study was to review the primary benefits that build good relationships with customers, which ensures success, sustainability and survival of companies in market conditions., Ekonomski razvoj primorava kompanije da izgrade, održavaju i neguju partnerske odnose sa kupcima. Kupac predstavlja najbitniju kariku za uspešnost, održivost i prosperitet proizvođača i distributera. U savremenim tržišnim uslovima samo timski rad daje rezultate i obezbeđuje opstanak. Zbog toga se kompanije povezuju sa svojim kupcima. Na ovaj način se obezbeđuje lojalnost kupaca. Predmet ovog istraživanja su odnosi prodavaca sa kupcima, faktori od kojih zavisi uspešnost odnosa sa kupcima kao i benefiti od dobrih odnosa. Cilj ovog istraživanja je da se sagledaju osnovni benefiti koje donose dobri odnosi kompanija sa kupcima, a koji obezbeđuju uspešnost, održivost i opstanak firmi u savremenim tržišnim uslovima.",
publisher = "Univerzitet u Novom Sadu - Poljoprivredni fakultet - Departman za ekonomiku poljoprivrede i sociologiju sela, Novi Sad",
journal = "Agroekonomika",
title = "Fostering successful relationships with customers: The case of AWT company distributing consumer goods, Negovanje uspešnih odnosa sa kupcima - slučaj AWT kompanije distributera robe široke potrošnje",
pages = "141-133",
number = "67",
volume = "44",
url = "https://hdl.handle.net/21.15107/rcub_agrospace_3979"
}

Zarić, V., Kuveljić, B.,& Rakonjac, S.. (2015). Fostering successful relationships with customers: The case of AWT company distributing consumer goods. in Agroekonomika
Univerzitet u Novom Sadu - Poljoprivredni fakultet - Departman za ekonomiku poljoprivrede i sociologiju sela, Novi Sad., 44(67), 133-141.
https://hdl.handle.net/21.15107/rcub_agrospace_3979

Zarić V, Kuveljić B, Rakonjac S. Fostering successful relationships with customers: The case of AWT company distributing consumer goods. in Agroekonomika. 2015;44(67):133-141.
https://hdl.handle.net/21.15107/rcub_agrospace_3979 .

Zarić, Vlade, Kuveljić, Bojana, Rakonjac, Svetlana, "Fostering successful relationships with customers: The case of AWT company distributing consumer goods" in Agroekonomika, 44, no. 67 (2015):133-141,
https://hdl.handle.net/21.15107/rcub_agrospace_3979 .