TY  - CONF
AU  - Zarić, Vlade
AU  - Vasiljević, Zorica
AU  - Nedić, Nebojša
AU  - Petković, Danijela
PY  - 2013
UR  - http://aspace.agrif.bg.ac.rs/handle/123456789/3184
AB  - Serbian honey producers are exposed to the increased international competition of recent years. To face up to the new changes, producers are progressively using diversification strategies, such as direct sales and production diversification. The direct sales strategy allows the producers to increase the product added value, while diversification aims to offer new products to the consumers. The aim of this paper is to analyse the honey marketing strategy of Serbian honey producers. The first part of the paper analyses the structure of production costs, production performances as well as the determinants of the honey supply. In the second part of the paper, analysis is focused on the determinants of direct sales. Finally, in the third part of the paper, diversification strategies are discussed. The data for this research has been obtained on the basis of a representative sample consisting of 84 Serbian honey producers interviewed in 2011 and 2012. The results show that the Serbian honey producers operate with more or less similar production costs and with production performances that do not differ significantly. They use direct marketing for two reasons: firstly, it affords personal contact with consumers, and secondly, they aim to decrease the transaction costs, thereby keeping a higher share of the product’s final value. Offering new products to consumers is an attempt to create additional product demand.
PB  - University of Debrecen
C3  - Apstract: Applied Studies in Agribusiness and Commerce
T1  - The marketing strategies of Serbian honey producers
IS  - 2-3
VL  - 7
DO  - 10.19041/APSTRACT/2013/2-3/4
ER  - 

@conference{
author = "Zarić, Vlade and Vasiljević, Zorica and Nedić, Nebojša and Petković, Danijela",
year = "2013",
abstract = "Serbian honey producers are exposed to the increased international competition of recent years. To face up to the new changes, producers are progressively using diversification strategies, such as direct sales and production diversification. The direct sales strategy allows the producers to increase the product added value, while diversification aims to offer new products to the consumers. The aim of this paper is to analyse the honey marketing strategy of Serbian honey producers. The first part of the paper analyses the structure of production costs, production performances as well as the determinants of the honey supply. In the second part of the paper, analysis is focused on the determinants of direct sales. Finally, in the third part of the paper, diversification strategies are discussed. The data for this research has been obtained on the basis of a representative sample consisting of 84 Serbian honey producers interviewed in 2011 and 2012. The results show that the Serbian honey producers operate with more or less similar production costs and with production performances that do not differ significantly. They use direct marketing for two reasons: firstly, it affords personal contact with consumers, and secondly, they aim to decrease the transaction costs, thereby keeping a higher share of the product’s final value. Offering new products to consumers is an attempt to create additional product demand.",
publisher = "University of Debrecen",
journal = "Apstract: Applied Studies in Agribusiness and Commerce",
title = "The marketing strategies of Serbian honey producers",
number = "2-3",
volume = "7",
doi = "10.19041/APSTRACT/2013/2-3/4"
}

Zarić, V., Vasiljević, Z., Nedić, N.,& Petković, D.. (2013). The marketing strategies of Serbian honey producers. in Apstract: Applied Studies in Agribusiness and Commerce
University of Debrecen., 7(2-3).
https://doi.org/10.19041/APSTRACT/2013/2-3/4

Zarić V, Vasiljević Z, Nedić N, Petković D. The marketing strategies of Serbian honey producers. in Apstract: Applied Studies in Agribusiness and Commerce. 2013;7(2-3).
doi:10.19041/APSTRACT/2013/2-3/4 .

Zarić, Vlade, Vasiljević, Zorica, Nedić, Nebojša, Petković, Danijela, "The marketing strategies of Serbian honey producers" in Apstract: Applied Studies in Agribusiness and Commerce, 7, no. 2-3 (2013),
https://doi.org/10.19041/APSTRACT/2013/2-3/4 . .

TY  - CONF
AU  - Marinković, Sladjana
AU  - Nedić, Nebojša
PY  - 2010
UR  - http://aspace.agrif.bg.ac.rs/handle/123456789/2161
AB  - The study researched the costs and returns on typical small beekeeping farms from five districts in Serbia. On the basis of the field research, data on the number of beehives,type of product, volume of production per beehive and values per measurement unit were collected.In order to demonstrate the competitiveness of various apicultural products, analysis of the available data was performed using analytical calculations. According to the analysis, the labour costs comprise about 49.65% to 64.15% of the variable costs on beekeeping farms in the Raška and Šumadija districts, respectively. Production is most economical on the bee farm in the district of Srem, where every dinar spent in production creates a value of 2.22 dinars, while the farm from the district of Raška is the least economical (1.32 din). Bee farms must reduce labour costs and re-direct their business orientation to other bee products, besides honey, such as pollen, which could be significantly more profitable.


 
PB  - University of Debrecen
C3  - Apstract: Applied Studies in Agribusiness and Commerce
T1  - Analysis of production and competitiveness on small beekeeping farms in selected districts of Serbia
IS  - 3-4
VL  - 4
DO  - 10.19041/APSTRACT/2010/3-4/10
ER  - 

@conference{
author = "Marinković, Sladjana and Nedić, Nebojša",
year = "2010",
abstract = "The study researched the costs and returns on typical small beekeeping farms from five districts in Serbia. On the basis of the field research, data on the number of beehives,type of product, volume of production per beehive and values per measurement unit were collected.In order to demonstrate the competitiveness of various apicultural products, analysis of the available data was performed using analytical calculations. According to the analysis, the labour costs comprise about 49.65% to 64.15% of the variable costs on beekeeping farms in the Raška and Šumadija districts, respectively. Production is most economical on the bee farm in the district of Srem, where every dinar spent in production creates a value of 2.22 dinars, while the farm from the district of Raška is the least economical (1.32 din). Bee farms must reduce labour costs and re-direct their business orientation to other bee products, besides honey, such as pollen, which could be significantly more profitable.


 ",
publisher = "University of Debrecen",
journal = "Apstract: Applied Studies in Agribusiness and Commerce",
title = "Analysis of production and competitiveness on small beekeeping farms in selected districts of Serbia",
number = "3-4",
volume = "4",
doi = "10.19041/APSTRACT/2010/3-4/10"
}

Marinković, S.,& Nedić, N.. (2010). Analysis of production and competitiveness on small beekeeping farms in selected districts of Serbia. in Apstract: Applied Studies in Agribusiness and Commerce
University of Debrecen., 4(3-4).
https://doi.org/10.19041/APSTRACT/2010/3-4/10

Marinković S, Nedić N. Analysis of production and competitiveness on small beekeeping farms in selected districts of Serbia. in Apstract: Applied Studies in Agribusiness and Commerce. 2010;4(3-4).
doi:10.19041/APSTRACT/2010/3-4/10 .

Marinković, Sladjana, Nedić, Nebojša, "Analysis of production and competitiveness on small beekeeping farms in selected districts of Serbia" in Apstract: Applied Studies in Agribusiness and Commerce, 4, no. 3-4 (2010),
https://doi.org/10.19041/APSTRACT/2010/3-4/10 . .