TY  - CONF
AU  - Zarić, Vlade
AU  - Vasiljević, Zorica
AU  - Nedić, Nebojša
AU  - Petković, Danijela
PY  - 2013
UR  - http://aspace.agrif.bg.ac.rs/handle/123456789/3184
AB  - Serbian honey producers are exposed to the increased international competition of recent years. To face up to the new changes, producers are progressively using diversification strategies, such as direct sales and production diversification. The direct sales strategy allows the producers to increase the product added value, while diversification aims to offer new products to the consumers. The aim of this paper is to analyse the honey marketing strategy of Serbian honey producers. The first part of the paper analyses the structure of production costs, production performances as well as the determinants of the honey supply. In the second part of the paper, analysis is focused on the determinants of direct sales. Finally, in the third part of the paper, diversification strategies are discussed. The data for this research has been obtained on the basis of a representative sample consisting of 84 Serbian honey producers interviewed in 2011 and 2012. The results show that the Serbian honey producers operate with more or less similar production costs and with production performances that do not differ significantly. They use direct marketing for two reasons: firstly, it affords personal contact with consumers, and secondly, they aim to decrease the transaction costs, thereby keeping a higher share of the product’s final value. Offering new products to consumers is an attempt to create additional product demand.
PB  - University of Debrecen
C3  - Apstract: Applied Studies in Agribusiness and Commerce
T1  - The marketing strategies of Serbian honey producers
IS  - 2-3
VL  - 7
DO  - 10.19041/APSTRACT/2013/2-3/4
ER  - 

@conference{
author = "Zarić, Vlade and Vasiljević, Zorica and Nedić, Nebojša and Petković, Danijela",
year = "2013",
abstract = "Serbian honey producers are exposed to the increased international competition of recent years. To face up to the new changes, producers are progressively using diversification strategies, such as direct sales and production diversification. The direct sales strategy allows the producers to increase the product added value, while diversification aims to offer new products to the consumers. The aim of this paper is to analyse the honey marketing strategy of Serbian honey producers. The first part of the paper analyses the structure of production costs, production performances as well as the determinants of the honey supply. In the second part of the paper, analysis is focused on the determinants of direct sales. Finally, in the third part of the paper, diversification strategies are discussed. The data for this research has been obtained on the basis of a representative sample consisting of 84 Serbian honey producers interviewed in 2011 and 2012. The results show that the Serbian honey producers operate with more or less similar production costs and with production performances that do not differ significantly. They use direct marketing for two reasons: firstly, it affords personal contact with consumers, and secondly, they aim to decrease the transaction costs, thereby keeping a higher share of the product’s final value. Offering new products to consumers is an attempt to create additional product demand.",
publisher = "University of Debrecen",
journal = "Apstract: Applied Studies in Agribusiness and Commerce",
title = "The marketing strategies of Serbian honey producers",
number = "2-3",
volume = "7",
doi = "10.19041/APSTRACT/2013/2-3/4"
}

Zarić, V., Vasiljević, Z., Nedić, N.,& Petković, D.. (2013). The marketing strategies of Serbian honey producers. in Apstract: Applied Studies in Agribusiness and Commerce
University of Debrecen., 7(2-3).
https://doi.org/10.19041/APSTRACT/2013/2-3/4

Zarić V, Vasiljević Z, Nedić N, Petković D. The marketing strategies of Serbian honey producers. in Apstract: Applied Studies in Agribusiness and Commerce. 2013;7(2-3).
doi:10.19041/APSTRACT/2013/2-3/4 .

Zarić, Vlade, Vasiljević, Zorica, Nedić, Nebojša, Petković, Danijela, "The marketing strategies of Serbian honey producers" in Apstract: Applied Studies in Agribusiness and Commerce, 7, no. 2-3 (2013),
https://doi.org/10.19041/APSTRACT/2013/2-3/4 . .

TY  - CONF
AU  - Bogdanov, Natalija
AU  - Vasiljević, Zorica
PY  - 2011
UR  - http://aspace.agrif.bg.ac.rs/handle/123456789/2451
AB  - Serbia is mostly rural country, as three fourth of its territory make rural areas, while almost half population is living in rural areas. Serbian agriculture is the sector which is very important for the total economy of the country in respect of resources, participation in GDP, employment as well as importance for rural areas and population. This is the only sector in Serbian economy that shows positive foreign trade balance in the recent several years.There are potentials for development of agrarian entrepreneurship on one hand, but on the other, there are constraints in existence of great number of small family farms whereas the huge share could not have commercial profile and could not live only from agricultural activities. The concept of multifunctional development of agriculture and rural areas is still present mostly in scientific and political sphere without clear explanation or interpretation as well as mechanisms of implementation. Serbia’s rural space is heterogenic and devastated in different extent, and therefore extremely complicated for planning of multifunctional development.
PB  - University of Debrecen
C3  - Apstract: Applied Studies in Agribusiness and Commerce
T1  - Role of agriculture and multifunctional rural development in Serbia
IS  - 1-2
VL  - 5
DO  - 10.19041/APSTRACT/2011/1-2/6
ER  - 

@conference{
author = "Bogdanov, Natalija and Vasiljević, Zorica",
year = "2011",
abstract = "Serbia is mostly rural country, as three fourth of its territory make rural areas, while almost half population is living in rural areas. Serbian agriculture is the sector which is very important for the total economy of the country in respect of resources, participation in GDP, employment as well as importance for rural areas and population. This is the only sector in Serbian economy that shows positive foreign trade balance in the recent several years.There are potentials for development of agrarian entrepreneurship on one hand, but on the other, there are constraints in existence of great number of small family farms whereas the huge share could not have commercial profile and could not live only from agricultural activities. The concept of multifunctional development of agriculture and rural areas is still present mostly in scientific and political sphere without clear explanation or interpretation as well as mechanisms of implementation. Serbia’s rural space is heterogenic and devastated in different extent, and therefore extremely complicated for planning of multifunctional development.",
publisher = "University of Debrecen",
journal = "Apstract: Applied Studies in Agribusiness and Commerce",
title = "Role of agriculture and multifunctional rural development in Serbia",
number = "1-2",
volume = "5",
doi = "10.19041/APSTRACT/2011/1-2/6"
}

Bogdanov, N.,& Vasiljević, Z.. (2011). Role of agriculture and multifunctional rural development in Serbia. in Apstract: Applied Studies in Agribusiness and Commerce
University of Debrecen., 5(1-2).
https://doi.org/10.19041/APSTRACT/2011/1-2/6

Bogdanov N, Vasiljević Z. Role of agriculture and multifunctional rural development in Serbia. in Apstract: Applied Studies in Agribusiness and Commerce. 2011;5(1-2).
doi:10.19041/APSTRACT/2011/1-2/6 .

Bogdanov, Natalija, Vasiljević, Zorica, "Role of agriculture and multifunctional rural development in Serbia" in Apstract: Applied Studies in Agribusiness and Commerce, 5, no. 1-2 (2011),
https://doi.org/10.19041/APSTRACT/2011/1-2/6 . .

TY  - CONF
AU  - Subić, Jonel
AU  - Vasiljević, Zorica
AU  - Ivanović, Sanjin
PY  - 2010
UR  - http://aspace.agrif.bg.ac.rs/handle/123456789/2162
AB  - The paper presents three mini-projects that have been implemented by The Institute of Agricultural Economics – Belgrade in the 2006–2008 period. Those were special educational projects in agriculture and rural development, whereas extension activities were concentrated onto three topics: farm management, support of rural development and improvement of small farms. Implementation of projects took place on the territory of the South Banat County and some Belgrade city communes. The projects intended to solve current problems of sustainable agriculture and rural development. Within the projects there were identified priorities related to investments, strategic planning and tourism. Educational activities were aimed at a number of holders or members of their registered farms. Dynamics of the projects' implementation included introduction and discussion with a number of farmers, formation of small groups, preparation and making of materials, a series of theoretical lectures and determination of the joint work results. Education programs are aiming at improvement of the farm holders' knowledge in the field of business and management. Specific objectives of training are to increase sales of goods and services at domestic and foreign market, to increase competitiveness in a particular market, to achieve higher profits, to create new jobs and improve living conditions in rural areas. Evaluation of projects was related to determination of level, to which there were achieved set objectives, then to define implementation of projects in accordance with the plan, as well as to determine an impact of educational activities to promotion of knowledge concerning business and management.
PB  - University of Debrecen
C3  - Apstract: Applied Studies in Agribusiness and Commerce
T1  - Educational projects – support for development of tourism and rural areas in Serbia
IS  - 1-2
VL  - 4
DO  - 10.19041/APSTRACT/2010/1-2/9
ER  - 

@conference{
author = "Subić, Jonel and Vasiljević, Zorica and Ivanović, Sanjin",
year = "2010",
abstract = "The paper presents three mini-projects that have been implemented by The Institute of Agricultural Economics – Belgrade in the 2006–2008 period. Those were special educational projects in agriculture and rural development, whereas extension activities were concentrated onto three topics: farm management, support of rural development and improvement of small farms. Implementation of projects took place on the territory of the South Banat County and some Belgrade city communes. The projects intended to solve current problems of sustainable agriculture and rural development. Within the projects there were identified priorities related to investments, strategic planning and tourism. Educational activities were aimed at a number of holders or members of their registered farms. Dynamics of the projects' implementation included introduction and discussion with a number of farmers, formation of small groups, preparation and making of materials, a series of theoretical lectures and determination of the joint work results. Education programs are aiming at improvement of the farm holders' knowledge in the field of business and management. Specific objectives of training are to increase sales of goods and services at domestic and foreign market, to increase competitiveness in a particular market, to achieve higher profits, to create new jobs and improve living conditions in rural areas. Evaluation of projects was related to determination of level, to which there were achieved set objectives, then to define implementation of projects in accordance with the plan, as well as to determine an impact of educational activities to promotion of knowledge concerning business and management.",
publisher = "University of Debrecen",
journal = "Apstract: Applied Studies in Agribusiness and Commerce",
title = "Educational projects – support for development of tourism and rural areas in Serbia",
number = "1-2",
volume = "4",
doi = "10.19041/APSTRACT/2010/1-2/9"
}

Subić, J., Vasiljević, Z.,& Ivanović, S.. (2010). Educational projects – support for development of tourism and rural areas in Serbia. in Apstract: Applied Studies in Agribusiness and Commerce
University of Debrecen., 4(1-2).
https://doi.org/10.19041/APSTRACT/2010/1-2/9

Subić J, Vasiljević Z, Ivanović S. Educational projects – support for development of tourism and rural areas in Serbia. in Apstract: Applied Studies in Agribusiness and Commerce. 2010;4(1-2).
doi:10.19041/APSTRACT/2010/1-2/9 .

Subić, Jonel, Vasiljević, Zorica, Ivanović, Sanjin, "Educational projects – support for development of tourism and rural areas in Serbia" in Apstract: Applied Studies in Agribusiness and Commerce, 4, no. 1-2 (2010),
https://doi.org/10.19041/APSTRACT/2010/1-2/9 . .