Marketing in agriculture. Its influence on farm and companies development
Abstract
Agriculture production today has character of mass production based on modern level of techniques and technology development. But, problem can arise in the area of selling these products especially in fruitful season. To assure a goal of stable production and enterprise development, it is very important to know what demands of market are. Marketing as business philosophy, in the focus of its interest Puts consideration and analysis of all problems related to production, price, distribution and promotion of goods on relation from producers to consumers and vice versa. It is well known that marketing orientation is especially important for small agricultural producer-SME's and semi-subsistence farms in the process of planning of production and development.
Keywords:
marketing / company / agricultural farms / stable developmentSource:
Journal of Environmental Protection and Ecology, 2007, 8, 3, 701-709Publisher:
- Scibulcom Ltd, Sofia
Collections
Institution/Community
Poljoprivredni fakultetTY - JOUR AU - Cvijanović, D.V. AU - Subić, Jonel AU - Nikolić, Marija PY - 2007 UR - http://aspace.agrif.bg.ac.rs/handle/123456789/1578 AB - Agriculture production today has character of mass production based on modern level of techniques and technology development. But, problem can arise in the area of selling these products especially in fruitful season. To assure a goal of stable production and enterprise development, it is very important to know what demands of market are. Marketing as business philosophy, in the focus of its interest Puts consideration and analysis of all problems related to production, price, distribution and promotion of goods on relation from producers to consumers and vice versa. It is well known that marketing orientation is especially important for small agricultural producer-SME's and semi-subsistence farms in the process of planning of production and development. PB - Scibulcom Ltd, Sofia T2 - Journal of Environmental Protection and Ecology T1 - Marketing in agriculture. Its influence on farm and companies development EP - 709 IS - 3 SP - 701 VL - 8 UR - https://hdl.handle.net/21.15107/rcub_agrospace_1578 ER -
@article{ author = "Cvijanović, D.V. and Subić, Jonel and Nikolić, Marija", year = "2007", abstract = "Agriculture production today has character of mass production based on modern level of techniques and technology development. But, problem can arise in the area of selling these products especially in fruitful season. To assure a goal of stable production and enterprise development, it is very important to know what demands of market are. Marketing as business philosophy, in the focus of its interest Puts consideration and analysis of all problems related to production, price, distribution and promotion of goods on relation from producers to consumers and vice versa. It is well known that marketing orientation is especially important for small agricultural producer-SME's and semi-subsistence farms in the process of planning of production and development.", publisher = "Scibulcom Ltd, Sofia", journal = "Journal of Environmental Protection and Ecology", title = "Marketing in agriculture. Its influence on farm and companies development", pages = "709-701", number = "3", volume = "8", url = "https://hdl.handle.net/21.15107/rcub_agrospace_1578" }
Cvijanović, D.V., Subić, J.,& Nikolić, M.. (2007). Marketing in agriculture. Its influence on farm and companies development. in Journal of Environmental Protection and Ecology Scibulcom Ltd, Sofia., 8(3), 701-709. https://hdl.handle.net/21.15107/rcub_agrospace_1578
Cvijanović D, Subić J, Nikolić M. Marketing in agriculture. Its influence on farm and companies development. in Journal of Environmental Protection and Ecology. 2007;8(3):701-709. https://hdl.handle.net/21.15107/rcub_agrospace_1578 .
Cvijanović, D.V., Subić, Jonel, Nikolić, Marija, "Marketing in agriculture. Its influence on farm and companies development" in Journal of Environmental Protection and Ecology, 8, no. 3 (2007):701-709, https://hdl.handle.net/21.15107/rcub_agrospace_1578 .