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Ways to improve the management of flower production and marketing
dc.creator | Vujošević, Ana | |
dc.creator | Vuković, Sandra | |
dc.date.accessioned | 2024-03-18T11:12:12Z | |
dc.date.available | 2024-03-18T11:12:12Z | |
dc.date.issued | 2023 | |
dc.identifier.isbn | 978-86-7834-422-0 | |
dc.identifier.uri | http://aspace.agrif.bg.ac.rs/handle/123456789/6904 | |
dc.description.abstract | As the most dynamic industry in the world, flower production plays a major role in economic and social development in many countries. Flowers are becoming the most modern consumer good for the people, with great development potential. Flower production is considered an intensive agricultural activity and its technical improvement and profit-making requires scientific management. In order to achieve high quality and high efficiency in this production, it is necessary to set high requirements in terms of production and management. In order to improve the management of this production, it is necessary to consider several very important starting facts: knowing the position of flower production globally and locally, especially in the country where this production is to improve, the possibility of its development on a scientific basis and appropriate promotion of the flower industry that is, develop flower placement strategies. Effective management can save resources, reduce costs and increase yields and quality, leading to good market positioning. | sr |
dc.language.iso | en | sr |
dc.publisher | University of Belgrade, Faculty of Agriculture, Serbia | sr |
dc.rights | openAccess | sr |
dc.rights.uri | https://creativecommons.org/licenses/by/4.0/ | |
dc.source | XI Simpozijum sa međuarodnim učešćem | sr |
dc.subject | flower industry | sr |
dc.subject | management | sr |
dc.subject | market segmentation | sr |
dc.subject | target and positioning | sr |
dc.title | Ways to improve the management of flower production and marketing | sr |
dc.type | other | sr |
dc.rights.license | BY | sr |
dc.citation.epage | 41 | |
dc.citation.spage | 40 | |
dc.identifier.fulltext | http://aspace.agrif.bg.ac.rs/bitstream/id/26322/bitstream_26322.pdf | |
dc.identifier.rcub | https://hdl.handle.net/21.15107/rcub_agrospace_6904 | |
dc.type.version | publishedVersion | sr |