SOCIO-ECONOMIC CHARACTERISTICS of FORESTRY COMPANIES in the REPUBLIC of SERBIA

Abstract

Considering that companies in the sector of forestry and the related sector of wood processing exist in a dynamic and changing economic environment, the ability of fast adaptability to the emerging changes is a prerequisite for efficient and effective business. In that sense, a wholesome review of internal factors, as well as the external ones, is important for creating business strategies and achieving a better market and competitive positioning. In order to provide insight into the socio-economic characteristics and the market environment in which they operate, 32 companies from the field of forestry and wood processing in the central Serbia have been analysed. The goal of this research was to gain insight into the opinions and attitudes of the respondents from companies towards particular aspects of the market. The purpose of this research was to acknowledge and understand the market environment in which the analysed companies operate, and to define the recommendations for future management. The object of this research were companies in the field of forestry and wood processing, the opinions and reviews on raw material purchase, product placement, attitudes towards purchase procedures and so on. © 2023 Hrvatsko Sumarsko Drustvo. All rights reserved.