Green clusters as one of the potential pillars of long-term sustainable economic growth

Abstract

In the last twenty years, the 'green' business has become a popular business concept in the global economy. Continuing changes in the business environment and increasing attention on the environment protection necessitated a change of perspective and strategic shift towards more efficient use of resources and collaboration with other companies within the value chain and beyond, in the form of clusters. Energy-efficient operation, as well as respect for all the principles of circular economy, represent a special challenge for enterprises, but also new opportunities for acquiring and improving competitive advantage. With this in mind, the 'green' clusters represent one of the ways to achieve that aim. Clusters as such have the potential for improvement of micro and macro-competitiveness through the convergence of environmental and economic goals.

U poslednjih dvadeset godina, 'zeleno' poslovanje postaje popularan poslovni koncept u globalnoj ekonomiji. Kontinuelne promene u poslovnom ambijentu, kao i sve veće poklanjanje pažnje životnoj sredini, uslovile su promenu vizure preduzeća i strategijski zaokret ka efikasnijem korišćenju resursa i kolaboraciji sa drugim kompanijama unutar lanca vrednosti i šire, u vidu klastera. Energetski efikasno poslovanje, kao i poštovanje principa cirkularne ekonomije, predstavljaju svojevrsni izazov preduzećima, ali istovremeno i nove mogućnosti za sticanje i unapređenje konkurentske prednosti. Imajući to u vidu, 'zeleni' klasteri predstavljaju jedan od načina za ostvarenje pomenutog cilja. Klasteri kao takvi imaju potencijal za unapređenje mikro i makro konkurentnosti kroz približavanje ekoloških i ekonomskih ciljeva.